Tame frizz and enjoy salon-smooth hair every day with L’Oréal Paris Keratin Straight Shampoo—a professional-grade formula that delivers up to 72 hours of perfectly straight, sleek hair. Specially designed for frizzy, unruly, or wavy hair, this shampoo is enriched with Keratin Protein and Silk Protein to deeply nourish and smooth each strand from root to tip.
Keratin, a key hair-strengthening ingredient, works to repair damaged fibers and reinforce the hair structure, while Silk Protein adds a soft, smooth touch and lasting shine. The result is hair that’s not only straight and manageable but also healthier, shinier, and protected against humidity and breakage.
L’Oréal Keratin Straight Shampoo gently cleanses the scalp while forming a protective layer around the hair fiber, locking in moisture and smoothing cuticles. It’s perfect for those who want to maintain a straightened look without daily heat styling.
✅ Key Benefits:
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72-hour frizz control and straight hair effect
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Infused with Keratin Protein and Silk Protein
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Gently cleanses while nourishing and strengthening
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Reduces flyaways and smooths rough, frizzy hair
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Adds lasting shine and softness
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Ideal for unmanageable, wavy, or heat-damaged hair
Transform your hair care routine with L’Oréal Paris Keratin Straight Shampoo—for frizz-free, salon-smooth hair that stays straight and sleek longer.









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